“Hayley can choose any brand for her skincare line. We just have the brand name ‘RHODE’ we built. That’s why we didn’t sell our brand to her when she asked four years ago, and why we’re asking her now to change the brand for her skincare line.”
Hailey Bieber is being sued for trademark infringement over the launch of her new skincare line, Rod, by the owners of a clothing line of the same name.
Hayley launched her latest commercial project last Wednesday, announcing on Instagram that she and her team of dermatologists and chemists “spent years” working on their products to make sure each one “restores, protects and nourishes” the skin.
“Welcome to Rod’s world,” she wrote on Instagram. “We’re a line of curated skincare essentials designed with a thoughtful construction. Our formulas nourish your skin’s barrier to instantly give you deliciously dewy skin while improving its look and feel over time.”
The title of her skincare line is supposed to be Hailey’s middle name, Rod.
However, just a week after its release, Hailey found herself caught up in a legal battle with two of the founders of the nine-year-old fashion brand Rudd.
The Rhode clothing line was launched in 2013 by Purna Khatau and Phoebe Vickers. On Instagram, the company is described as a “lifestyle brand that brings a cosmopolitan feel and exhilarating vibrancy” to buyers’ wardrobes and homes.
According to court documents obtained by People, Khatau and Vickers filed the lawsuit against Hailey on Tuesday of this week, stating that they launched their company in May 2013 and have since “dedicated” themselves to “growing and nurturing the RHODE brand through many personal sacrifices.” and distress.”
The lawsuit goes on to state that Rudd now has a great reputation, with things worn by the likes of Beyoncé and Rihanna. The company expects to make $14.5 million this year alone.
Khatau also noted that she and Vickers own the Rhode brand for “many popular clothing and accessory items,” and have applied to expand into other areas, such as makeup and skincare.
Furthermore, the lawsuit alleges that Khatau and Vickers had “initially promised” to treat rhode Instagram by the platform. “But after we initially promised it, Instagram decided to allow Ms Bieber to use it even though there were no posts until June 8, 2022,” they claimed.
While talking about the topic themselves, Khatau and Vickers released a statement on Instagram on Tuesday that took up the issue at length.
“Nine years ago,” they wrote, “we quit our jobs and founded The Rod Company out of our apartment, and started a fashion company out of nothing.” “We are two female entrepreneurs who met in college, built the RHODE brand, and put years of hard work into our minority-owned business.”
“Today, we had to file a lawsuit against Hailey Bieber and her new skincare line launched last week that uses the ‘rhode’ brand. We didn’t want to file that lawsuit, but we had to in order to protect our business.”
“We are fans of Hailey,” they added. “She’s worked hard and gained the ability to create her own skincare line. We don’t want to sue Hailey. We want to celebrate her. As fellow female entrepreneurs, we wish her every success.”
Interestingly, the duo went on to claim that Hailey actually asked them to buy the Rod brand four years ago, and said they shut it down.
“Healy can choose any brand for her skincare line,” they wrote. “We only have the brand name ‘RHODE’ that we’ve built. That’s why we didn’t sell our brand to her when she asked four years ago, why we’re now asking her to rebrand her skincare line.”
They continued, “Her use of our trademark harms our company, our employees, our customers and our partners.”
They concluded, “We are confident in the outcome of the lawsuit, but hope that Hailey now understands the harm we are certain she never intended to make and rebrand her skincare line.”
BuzzFeed News has reached out to Hailey’s representatives for comment.